Privacy Policy

Last updated: 1st January 2026

silvermatrix B.V. ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, use our services, or interact with our fitness centres.

Data Controller Information

silvermatrix B.V. is the data controller responsible for your personal data. You can contact us using the details provided in the "Contact Us" section below.

Data We Collect

We collect various types of personal data when you interact with our services. The data we collect includes:

• Personal Information: Name, email address, phone number, date of birth, and address
• Membership Information: Membership type, payment details, and fitness centre access records
• Health Information: Fitness assessments, health questionnaires, and training records (with your consent)
• Website Usage Data: IP address, browser type, pages visited, and interaction data
• Communication Data: Records of our correspondence and support interactions

How We Use Your Information

We use your personal data for the following purposes and under the following legal bases:

• Service Provision: To provide fitness centre access, personal training, and membership services (Contract performance)
• Communication: To respond to enquiries, send membership updates, and provide customer support (Legitimate interest)
• Safety and Security: To ensure the safety of our facilities and members (Legal obligation and legitimate interest)
• Marketing: To send promotional materials and offers with your consent (Consent)
• Analytics: To improve our services and website functionality (Legitimate interest)
• Legal Compliance: To comply with legal obligations and protect our rights (Legal obligation)

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing and Disclosure

We may share your personal data with:

• Service Providers: Third-party companies that help us operate our business (payment processors, IT support, marketing platforms)
• Professional Advisors: Lawyers, accountants, and other professional advisors
• Regulatory Authorities: When required by law or to protect our rights and safety
• Business Transfers: In connection with any merger, sale, or transfer of our business

International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses approved by the European Commission.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Generally, we keep membership data for the duration of your membership plus 7 years for legal and accounting purposes. Health and fitness data is retained for 3 years after your membership ends. Website usage data is typically retained for 26 months. We regularly review our data retention practices to ensure compliance with applicable laws.

Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure data storage, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us, and we will delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please use the contact information below:

Supervisory Authority

If you believe we have not handled your personal data in accordance with this policy or applicable data protection laws, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority.

This Privacy Policy is governed by Dutch law and the General Data Protection Regulation (GDPR).